The human mind loves to arrange and organise information by categorising it in a way that boils it down to a few defining checkpoints. Reflecting on fashion history is a good example of this. Our collective conscious perceives fashion history in decades that somehow define the world’s taste at that time. But is each decade that easily defined or is it just how the human mind processes it?
Stumbling across this photo shoot, many have commented on how “seventies” it feels, without any obvious signifiers – the architecture is modernist and the clothing is current. This overwhelming sense of seventies nostalgia is triggered by none other than the shoot’s colour palette: oranges, reds, ochre and earthy browns, against colour pops of blue and green.
Fun fact: many have speculated that the 70s “browning” of everything was a reaction to the saturation of psychedelic hippie culture of the 60s. Speculation aside, we love the distinctive colour palette of this beautiful shoot by Henrik Halvarsson and styled by Raffaella Campeggi, titled “Prospect Park”.
