Fashion season begins, kicking off with NYFW! The spring collections are always the most exciting for print, it’s almost impossible to stay on top of it all! We spotted Ostwald Helgason‘s prints and definitely felt they were worthy of our attention. The main idea for design partners Susanne Ostwald and Ingvar Helgason behind the collection was to “celebrate all the happy and beautiful things in life” and for them that seemed to involve beautiful colours, sporty stripes, flowers and Jeff Koons-esque balloon sculptures.
