With much speculation as to whether the explosion of digital print excess, pioneered by London fashion designers Mary Katrantzou and Peter Pilotto, will last, the pressure was on for the designers to prove their sustainability. Mary explained in an interview:”I knew I had to jettison the corsetry and the bustles I did last season, and I knew I couldn’t go on with the trompe l’oeil”. To continue her vivid print work the designer based her prints on the idea of a postcard, allowing her to work with images, line patterns and intricate border art, and from reading tge reviews of her collection she still has a loyal base of captivated fans.
