ERDEM SPRING/SUMMER 2012
The spring/summer collections are always blooming with floral prints – we think Erdem did it best…
Both luscious and fragile, flowers are the symbol of femininity. Blossoming marigolds, roses and delphiniums in cornflower blue and butter yellow emblazoned Erdem’s spring/summer 2012 collection of slimming pencil skirts, sleek dresses, shorts and camisoles. Erdem is a label considered both classic and conservative, but this collection gave something a little more; a tenuously charged eroticism hinted by open décolletage, deep-red lips and exposed nape and knees.
The collection captured the dangerous allure of precocious and deceivingly naive sexuality, famously explored in Nabakov’s ‘Lolita’ and Eugenides’ The Virgin Suicides’. It comes as no surprise the inspiration for Erdem Moralioglu was Otto Preminger’s ‘Bonjour Tristesse’ (1958), a French film adapted from the novel by Françoise Sagan. It tells the story of a confident teen Cécile on holiday with her playboy father and his mistress. Exposed to her father’s adult world she experiments with her own powers of control. The paradox of short shorts, skin-showing necklines, alongside conservative knee-length dresses worn with gloves and hats captured this transitory (sometimes dangerous) phase somewhere between girl and woman.
ERDEM – DETAILS: images from vogue.com
